August 5- Second day in a new environment (6 hours)

After a first day of brainstorming and meetings to discuss the strategic plan to follow for the financial and brand analysis of public sport companies, the second day started with active research of the materials I need. Websites, financial statements, articles, marketing campaigns and more. Everything to have a whole vision of the financial, economic and brand situation of the company to analyze. Furthermore, I investigated more about the concept of the sport wave and about the financial waves to understand how they influence the profitability and the value in the stock market of public companies. To acquire even more information. I used different tools, such as LinkedIn to text privately the Chief Financial Officers of the companies selected. Not all the people reached back out to me, but also contacting some employees it was a good strategy to obtain additional resources, doesn't matter how small they were. In a deep analysis of a brand, even the most insignificant lead can be crucial. This day was the beginning of the research necessary to complete a successful analysis. It required time, effort, many “no” or “I will let you know” with no follow, but it made me learn how to think out of the box, when a task that apparently seem easy, it reveals to be harder than expected. There are going to be situations where the first way taken to complete a task is not the right one, so you have to improvise and think out of the box, because no matter what, the task has to be accomplished.