October 31 - Office work (6 hours)

Today the focus wwas on sponsorships in sport. This business area, similar to that of advertising, which we will explore further on, is configured as a medium capable of generating images, feelings, emotions in the sports public, which in turn promote the recognition of companies that choose to join a team or to an athlete, by sponsoring them. sponsorship can be defined as "a marketing technique with which a company gets its brand to be highlighted by a person or an organization, which carries out activities that are highly followed by the public, in exchange for an investment in money. This allows the company to reach a high number of contacts and above all to associate its image with the values ​​brought by the person or the organization. Financial sponsorship: equivalent to commercial sponsorship and takes the form of money, as one party must pay money in exchange for the publication of its brand; not to be overlooked is the possibility that the sponsor company has of accessing the lists of sportsmen and/or subscribers to contact in an even more direct way; sponsorship will be more successful if there is reciprocity between the sponsor and the sports club, if both can cross-reference their respective activities by offering a range of offers to consumers.

More specifically, the benefits sought by the sponsoring companies are closely related to their objectives, which can be:

- Enhance and improve the corporate image;

- Increase knowledge of products and services;

- Position or reposition a product/service in a specific market segment;

- Increase recognition in a geographical area;

- Create, maintain or improve relationships with the local community and with internal staff;

- Acquire new business contacts;

- Change the public perception of the company;

- Have the exclusive sponsorship;

- Increase Sales.