October 17 - Office work (6 hours)

The study by the financial consultancy firm shows that football is the sport that has the greatest popularity globally, but the market value of the top teams (listed and unlisted) is significantly lower than that of the top teams of other sports . And this differential could close in the next few years. Among the main reports, the European Elite of Kpmg which operates on financial statements and public data has identified 39 companies that have resulted compliant with their algorithm which defines value and ranking for the top 32 football clubs. The algorithm includes 5 variables (profitability, popularity, potential sports results, stadium ownership, expected television rights) which define the value of equity. Proof that sports results are increasingly disconnecting from the value of the company is demonstrated by a more than proportional increase (2018 on 2017) of Manchester United compared to Real Madrid and Barcelona, ​​despite having won less overall in the past year. The globalization effect is not limited only to the television phenomenon but includes the Internet and all related forms of distribution. If an event generates millions of temporary or structural views as is the case of followers, sponsors compete to link their brand to this type of phenomenon. The value of the sponsor's rights is therefore on the one hand linked to sporting results, but on the other hand to visibility in the various "social networks". The two things are generally linked, but it is said that the second aspect cannot go beyond the first.