October 14 - Smartworking (6 hours)

this day, following the same path of the previous one, I highlighted how TV shares influence the sport world. An ever higher prospective value for sports clubs is based on globalization and competition between pay TVs. And if sport can be assimilated in all respects to a form of entertainment, it is clear that moving from a regional to a global audience changes economic prospects. Furthermore, pay TVs desperately need content; sometimes they acquire them for a limited number of years, sometimes they produce them directly and other times they acquire them in the form of live sports broadcasting rights. Thanks to the increase in competition between pay TVs, the value of the sports rights of the main championships or events will tend to increase because advertising revenues add up to each event, in addition to pay-per-view or a subscription. In almost all sports, the trend of television rights has always been growing, thus implying higher revenues with each renewal. Over the years, the rights sold abroad have also been added (i.e. for viewing outside the country of origin of the event) which in the case of the US Leagues, the Premier League and Formula 1, can even have values ​​that are not dissimilar or even superior to domestic ones. Growing television rights which generally translate into an increase in the global audience if on the one hand they mean more resources for companies, on the other they imply an ever greater diffusion of the brand and therefore the possibility of leveraging revenues in different ways.