November 18 - Office work (6 hours)

This day I researched about the appeal of companies of other sectors that decide to invest in sport. These company have, as a consequence, a higher appeal. Companies that intend to invest in these uncertain economic times, in the image of their brand or in the promotion of their products, find greater stability and predictability in the world of sport, with a significant increase in their appeal to its consumers. The big brands, the multinationals, the companies with millions and millions in turnover, constantly and happily invest in sports clubs that have also existed since the early 1900s. They are realities that attract thousands of fans, sports enthusiasts or real people every year " faithful". The team is followed far and wide, in stadiums, sports halls, on television, but above all thanks to the new communication tools, the fan, the enthusiast has the opportunity to interact directly with his favorite team on social channels of society. These new communication dynamics have meant that investors, companies, which indirectly offer themselves to fans of sports clubs, gain popularity and prestige, but above all, the new digital media have made fans a base of potential consumers of the products of the brand. We are talking about companies, with a national and international market, which have decided to invest in the world of professional sport, with a level of risk compared to the turnover potentially generated by the investment itself. The truth is that investments in the world of sport, especially in the local and amateur one, have widespread repercussions on the entire city fabric. In addition to the sporting chain, it is diluted in the social networks of the territory and among the people who live there on a daily basis.