August 29- Smartworking- (6 Hours)

After having analyzed the internal factors, it was time to study and evaluate the external ones. The external environment in which a sport company operates can influence not just the activity of a company, but its attractiveness for investments from an investor standpoint.

External Factors: The external environment in which a specific sport company operates is another key factor to attract investments and investors. The charm of a city, the culture and traditions of a specific countries are all aspects that lead investors to invest his money, time and effort. Cesc Fabregas and Thierry Henry decided to buy shares of Como, not because of the history of a club (internal factor), but for the beauty of the place (external factor), the Italian culture of luxury and “premiumness” (Como is the destination of many VIP and celebrities) and for the project of the team to reach a global audience (internal factor) using the external environment as an opportunity to increase the brand awareness about an ambitious soccer team. Paolo Maldini and David Beckham decided to invest in Miami, despite if they invested in two different teams. The reason behind the initial investment is the city itself and the psychological need of investors to feel themselves as active part of business in one of the business capitals of the world.

All these examples are material of further research and analysis during the next days, because it is important to understand what real impact they have, to understand which role they play in the overall attractiveness of the company on the stock and share market.